Why Confidence Equals Money

A few months ago, I found myself scouring the Internet for a new doctor. Normally, the Internet would not be the first place I’d turn to find an MD trustworthy enough to provide critical medical advice. Yet, there I was, Googling local doctors. The health issue I’d had for months wasn’t going away and it was time to get a professional opinion.

For the doctors who looked promising during my search, I’d furiously scan their website to make sure none of them thought a couple of semesters of night school at the University of Phoenix was equivalent to an eight-year MD. Though, after looking at three or four doctor’s sites, my eyes started to glaze over. Everyone looked the same—same photo taken in a white lab coat, same run-of-the-mill website copy, and basically the same credentials.

Without much to go on, I finally picked a doctor, made an appointment, and crossed my fingers I’d made the right decision.

When the day of the appointment came, I nervously explained my health issue to this random doctor from Page 1 of Google. She listened. She asked questions. And then she said, “I’m extremely confident that we can get to the bottom of your problem and make you as good as new.”

“Really??” I responded. I wasn’t so confident myself. My problem had been getting worse and when I’d Googled my symptoms a few days before, all kinds of horrible diseases had popped up as potential diagnoses.

But this doctor was confident she could help. And she spent the next thirty minutes with me asking more questions and discussing how she envisioned diagnosing and correcting my issue to make me “as good as new.” During that time, she remained positive, upbeat, and unwavering in her confidence.

At the end of our appointment, I paid and booked another appointment. For the first time in weeks, I felt hopeful.

While the patient in me was delighted by this new doctor, the business coach in me was dissecting the method she’d used to grow her practice. Honestly, her whole set-up was inconvenient and her marketing was dismal. Her practice (1) didn’t accept insurance, (2) was located all the way across town, (3) didn’t see patients most days of the week, and (4) wasn’t connected to a lab in order to easily have blood-work done.

From an outside perspective, you would wonder how she gets new patients at all. But none of these inconveniences mattered to me (the patient) merely because she was convinced she could help me.

Her secret weapon = CONFIDENCE.

When you’re 100% confident about your business’s product or service and the value it provides, customers will flock towards you. They’ll jump through hoops to get to you. And they’ll eagerly tell other people about you.

More confidence =

  1. More clients/customers
  2. More referrals
  3. More money

Are you confident enough about your business? About your services? About the results you provide to your customers? If not, this is your wake-up call.

Think about if this new doctor had told me, “I’m not sure what to do about your problem. We can try a couple things, but I’m uncertain if any of it will work.” Do you think I would have happily paid (in full) and then schlepped across town for a followup appointment? Absolutely not. I would have gone back to my Google search.

Without a strong sense of confidence about your business, money is slipping through your fingers. To become highly successful, you need to exude confidence in every aspect of your business—your marketing materials, how you talk about your business (to potential customers and everyone else), and the way you dress. It all needs to show (and make you feel like) you’re the fearless leader of your field … because people will always follow the fearless leader.

Here are a few ways to become more confident about yourself and your business:

1. Develop a killer elevator speech.

If you can’t clearly describe what your business is all about in 45 seconds or less, then you’ll come off as unsure of yourself. Giving a compelling elevator speech makes a first impression that you’re a competent and confident business owner.

2. Know what makes your business better and flaunt it.

There are probably hundreds of other businesses offering the exact same services or products you are, which can be a real confidence-killer. So figure out what makes your business better and use that to build your own confidence and the confidence that your customers have in you.

3. Understand your target market.

Spend time connecting with the people in your target market so that you have a deeper understanding of their needs and pain points. Attend conferences, networking events and read relevant material. When you truly understand your ideal customer, you will become the expert in their eyes.

4. Dress impeccably.

The way you dress affects how you feel about yourself and how other people view you. To boost your confidence, don’t leave the house without wearing clothes that make you feel like a million bucks.

5. Do what you do best.

For instance, if you’re terrible with numbers, but you’re spending lots of time trying to figure out the accounting for your business, this is a confidence drain. Focus on the aspects of your business that you enjoy (and are good at) and hire out the rest of it.

Keep in mind—there’s “confidence” and then there’s “cocky.” You want to be in the former category by backing up what your doing and saying with the results your business is providing.

For me, I was “good as new” within three weeks of seeing my new doctor. She was confident she could help me and she did. Then last week, I sent my friend to see her, so I know without a doubt that confidence has made her business grow.

Photo credit: Photo by Wei Bunn https://www.flickr.com/photos/weibunn/ License: https://creativecommons.org/licenses/by-nc-nd/2.0/
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