ProCoach Elite


Join the thousands of other successful coaches who have left the “struggling coach” way of life behind and are experiencing true financial freedom without having to spend years toiling in trial-and-error mode.


What are your coaching talents worth if you’re not able to use them to create the life you want?

When you first launched your coaching business, there was a ton of excitement and anticipation…

You’re finally doing what you’re meant to do. You’re on the path to make a real impact in people’s lives…and in the world. You’re looking forward to designing your life and your career on your own terms. You’re excited to experience the joy and freedom that comes with a profitable business.

But after a few long months or years of struggling, you’re not so sure anymore. Your initial excitement has fizzled. Now you’re asking questions like…

  • Where are all the clients??

  • Why do so few people seem to care about what I do?

  • Why isn’t my marketing working the way I want it to?

  • Is it actually possible to make a full-time income from coaching?

  • Does it really have to be THIS hard?

No matter how hard you try, you can’t seem to find enough people to coach to make a living. Which (when you let yourself dwell on it too much) leaves you feeling exhausted, confused, and hopeless. And you can’t become a client magnet and build an exciting and thriving business from a place of burnout and confusion, can you?

If you’re not currently on the path to creating your dream business in the next 6-12 months, isn’t it time to rethink your strategy?


Let me ask you this…

  • What kind of lifestyle is your coaching income providing for you right now? The one you want? Or something much, much less?

  • Are you making the kind of impact you want to make in your business?

  • When you look at the revenue you’re creating every month, how happy are you? Are you on track to quickly reach your income goal? Or are you far off?

  • Are dozens of clients coming to you month after month? Or are you having to hunt down clients one by one?

If you don’t currently have the lifestyle or income you desire as a coach, learn how you can change this starting today

Unlock your full potential as a
prosperous coach

There’s a secret to landing client after client and building a 6-figure coaching business that no one wants to tell you.

And the secret isn’t locked up in Facebook ads, webinars, blogging, or whatever trendy marketing method the experts are currently raving about.

Nor is it about getting more certifications, having the most beautifully branded website on the Internet, or working much harder than you are now.

So why are some coaches getting top-dollar for their services, landing one dream client after another, making a huge impact in the world (and still have plenty of time to take vacations and enjoy the journey) … while other coaches who are working equally as hard (if not harder) don’t have the same income or clients to show for it?

The difference is COMMUNICATION.

Successful coaches know how to communicate the value of what they do in their marketing and sales processes. They know how to effectively target and attract their ideal clients and get them excited to invest in coaching.

Struggling coaches lack this same focus and communication ability. They aren’t able to adequately share the value of their services with prospects. Because of this, their marketing and sales efforts tend to fall flat or provide inconsistent results.

Through working with, interviewing, and inspiring thousands of coaches over the years, I’ve discovered that the success you desire isn’t solely about what you do to grow your business, it’s about HOW YOU DO IT.

Once you learn how to effectively reach and communicate with your ideal clients in an authentic, honest, and natural way through your marketing and sales material, you’ll finally be able to unlock your full potential as a coach and exponentially increase your income.

If you’re serious about becoming a successful coach, listen up…

Stop trying to recreate the wheel! It’s wasting your valuable time to attempt to learn everything you need to know about marketing and sales from scratch. Not just that, but it’s extremely difficult to piece together the random tidbits of marketing information that you’ve learned here and there to effectively build your business.

Years will go by before you get everything figured out, optimized, and implemented. Not to mention the overwhelm and frustration that accompanies this approach leads most coaches to close up shop within the first year of being in business.

But there is another way…


Introducing ProCoach Elite

Learn a proven client-attraction system that will bring you ideal clients and consistent income for years to come.

Many coaches wish that if they just ignore the marketing and selling aspects of their businesses that those things will simply go away. Unfortunately, this isn’t the case.

As a coach, if you shy away from marketing and sales, it simply means that no one will ever know about your business. Then if no one knows about your business, you won’t land any clients. And if you don’t land any clients, you’ll eventually have to close up shop…meaning you won’t be able to use your skills and talents to create the perfect career for yourself and make positive change in people’s lives.

Therefore, if you want to thrive as a coach, the ONLY OPTION is to master marketing and sales.

When you master these two parts of your business, you’ll become unstoppable. You’ll be able to take control of your business (and your life!) and make money how you want and when you want.

In this program, we focus on the 2 critical elements that will ensure your success: MARKETING + SALES

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Spreading Your Message

If you don’t have anyone to offer your coaching services to, you’re not going to magically create a profitable business. By following ProCoach’s step-by-step client attraction system, you’ll be able to reach as many clients as you want as often as you want.

We take the confusion and overwhelm out of marketing so you’ll be able to reach more people and effectively communicate the value of your services with confidence and ease.

You’ll learn how to go from chasing after clients to attracting clients to you. You’ll become a magnet for those dream clients that you love working with. And the days of spinning your wheels and constantly fretting “How do I find new clients?!?” will finally be over.

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Enrolling Dream Clients

This is where many coaches get stuck because selling can feel inauthentic…or even outright scary. And as you know, it’s challenging (and sometimes impossible) to enroll new clients if you’re nervous, insecure, or dreading the sales conversation entirely.

In this program, I’ll teach you how to master the sales conversation — without being “salesy” or manipulative. You’ll learn how to talk about your services and prices with ease, confidence, and grace. No more “convincing” prospects to buy from you or haggling over your prices.

You’ll discover how to build trust with your prospects, breeze through common objections, and make the sale in a way that makes both you and your new client walk away feeling empowered and excited.

What will ProCoach Elite do for your coaching practice?

  • Exponentially increase your coaching income

  • Go from coaching part-time to coaching full-time

  • Positively impact as many lives as you can through your work

  • Charge premium prices for your services — and find ideal clients who are happy to pay you!

  • Expertly communicate the value of your services so people are eager to work with you

  • Optimize every area of your business so you can experience more freedom and flexibility, while continually increasing your profits

  • Cultivate a money mindset and release the fears and barriers holding you back from creating a highly profitable business

  • Put parts of your business on autopilot so you can spend more time doing what you love— coaching

  • Discover a blueprint for long-term coaching success and how to move beyond the dollar-per-hours model that holds most coaches back

  • Learn how to be authentically YOU in your marketing, so you’re always having fun and loving the journey


The 4 Pillars of ProCoach Elite:

Location Independence

We believe that being able to work from anywhere in the world, travel as much as you want, and make tons of money in the process is the ultimate dream lifestyle. So everything you’ll learn in ProCoach Elite is designed to help you become a location-independent coach.

Business Automation

It’s time to work smarter, not harder. The more parts of your business that you automate starting now, the more freedom you’ll have in the future. You’ll learn how to setup and use simple systems, processes, and automation tools that will make running your business a lot easier.

Platform Creation

Popping a cheap-looking coaching website up on the internet will ultimately hurt your brand. You’ll discover how to develop an online platform to showcase your value and expertise so you can make a bigger impact as a coach and reach lots of people with your message.

Community Building

It’s great to go after one client at a time, but we’re more interested in community building. That is, helping you build a community of like-minded individuals who connect with your message. That way, you’ll have clients lining up to work with you for years to come.

How does ProCoach Elite work?

ProCoach Elite is a cutting-edge 1-year live training program designed to teach you the most effective, targeted marketing and sales techniques so you can grow your coaching revenue to $8,000 per month in a short amount of time.

In this program, you’ll receive:computer-screen-shot

  • 22 live virtual group sessions (2 per month, excluding December) with master coach and founder, Laurel Staples (+ MP3 recordings of all sessions)

  • 12 in-depth training modules that walk you step-by-step through the process of attracting and enrolling your ideal clients

  • Office Hours with Laurel — in addition to the group sessions, this is another way to get all your questions answers and stay on track with building your business

  • Plug & play marketing and sales templates, scripts, and formulas — so you don’t have to start from scratch

  • Guest speakers to enhance your knowledge and abilities

  • Lifetime access to the private ProCoach Facebook group for 24/7 support and accountability from the ProCoach team and our growing community of amazing coaches

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Can ProCoach Elite elevate your coaching business?

YES. Yes, it can.

Think about it… how would your business (and your entire life!) be different 12 months from now if you knew exactly what to do to create your dream business, how to do it, and took consistent action every month?

When you get the right information, support, and accountability you need, amazing things will happen. Clients appear. Income pours in. And running a successful business get a lot easier.

I’ve witnessed countless coaching businesses transformed through using the techniques we teach here at ProCoach. Even our students who come to us fairly skeptical that landing clients can ever be a straightforward and enjoyable process become believers when they start to quickly see positive results.


Program Information

What you’ll get from this year-long
live training program

This is not a one-size-fits-all program. The training and personalized monthly support is designed to work with YOU— the individual coach— to define and highlight your strengths so that marketing and selling your services feels natural and authentic.

What you’ll walk away from this program with…


Sales script

You’ll create a powerful sales script— unique to you— so you’ll know exactly what to say during a sales conversation to convert a prospect into a paying client and confidently ask for money. No more fear, confusion, or nervousness.



You’ll craft a clear and compelling mini-pitch to clearly convey the value of your coaching services. No more fumbling when people ask you, “What do you do?”


Client-attraction system

You’ll learn an easy-to-implement, step-by-step client attraction system that will set you up to create consistent coaching income for years to come.


Marketing plan

You’ll walk away with a comprehensive marketing plan that’s designed specifically for your unique personality and business so you’ll know what to do to land new clients month after month. There’s no one-size-fits-all here.


Sales funnel

You’ll create a robust sales funnel to turn your leads into paying clients so you don’t fall into the trap of wasting time aimlessly spreading the word about what you do without getting results.


Signature Program

You’ll design an exclusive signature program that will allow you to expertly convey the value of your services and charge premium prices…while simultaneously improving the results that your client achieve.


Optimized website

You’ll learn how to turn your website into a 24/7 sales-getting machine by discovering what makes your ideal clients take action to work with you when they visit your site…and what’s going to repel them.


Templates & scripts

You’ll receive targeted templates, done-for-you scripts, and plug & play formulas that will make marketing your business a breeze. No more trying to recreate the wheel with your marketing.

Look Inside Each Module…

Each month of the program, we’ll focus on a critical element that you need to build your dream business.



Positioning yourself as the go-to expert is the first order of business if you want to jumpstart your success. It’s a fact — experts get paid more. A brain surgeon gets paid more than a family practitioner…and has a much longer waiting list of patients eager to get an appointment. Being the go-to expert will do the same for your coaching business.

In this module, you’ll discover how to position yourself as an expert by tightening up your niche (or choosing the perfect niche if you haven’t already) so you can start landing more clients immediately, getting more referrals, and setting yourself up for long-term success. 



There’s a specific technique for communicating with your prospects that will entice them to want to work with you. If you don’t know how to do it, your marketing efforts will fall flat and you’ll perpetually be spinning your wheels doing outreach, but never landing many clients as a result.

In this module, you’ll learn how to supercharge your marketing by expertly communicating the value of your coaching services to your prospects—on your website, in-person, on social media, and in all your marketing material—so that they’ll be excited to buy from you. You’ll discover what your clients really want from you (not what you think they want) so you’ll be able to magnetize clients to you for years to come.



If you’re currently selling your coaching sessions a la carte or in packages, this approach is stalling your success. Clients don’t want a session with you, they want a solution to the problem they’re experiencing. That’s why you need a Signature Program.

In this module, you’ll develop your own unique Signature Program to offer your clients that will provide them with the solution they’re looking for. You’ll learn the step-by-step process for making your Signature Program irresistible to your ideal clients. Furthermore, with your unique program, you’ll be able to increase your expert status, make more money, and set yourself apart from the competition.



There’s no one-size-fits-all marketing method for coaches. Every coach has a unique style of marketing that best fits their particular business and personality. This is your “Magic Marketing Method”…and I’ll help you uncover yours.

In this module, I’ll walk you through the most effective online marketing methods for coaches and match you up with the one that will work the best for you to reach and attract new clients for years to come. You’ll tap into your individual talents and skills so that marketing becomes an enjoyable process for you…never a drag.



A low quality website will devalue your brand and work against you as you try to build your business. Truthfully, your website is the only tool that’s working for you 24/7 to market and sell your services, so you want to make it work FOR you and never against you.

In this module, you’ll learn my foolproof strategy for turning your website into a powerful online platform— that is, a 24/7 sales-getting machine that’s the home of your brand and showcases your expertise. You’ll optimize your website to speak directly to your ideal client and inspire them to take action to work with you.



You’ve probably heard that “the power is in the list”…and I’m here to tell you it’s true. It doesn’t matter how many Facebook or Twitter followers you have, the real power of your business and your ability to land countless clients month after month lies in your email list.

In this module, I’ll show you how to start building your 6-figure email list, create tons of trust with the people on your list, and effortless turn that list into income for your business. No longer will you have to hunt down clients…you’ll learn how to build a thriving community of raving fans who will fuel your business for years to come.



Marketing your coaching business to get leads won’t do any good if you don’t know how to effectively sell your services and get the prospect to say “Yes!” to working with you. A low conversion rate won’t support you to build your dream business.

In this module, you’ll discover how to make the sales process simple, straightforward, and enjoyable (yes, it’s possible!). Even if the thought of selling makes you sweat, I’ll guide you to uncover your most authentic and natural style of selling that empowers you and your prospects. You’ll learn how to structure the conversation, overcome objections, and ask for money with ease and conviction.



During a sales conversation, it’s not just what you say to your prospect, it’s how you say it. Your words. Your body language. When to speak. When to pause. All these things play an important role in enrolling a new client. When you master this, you’ll become unstoppable as a coach.

In this module, you’ll build upon what you’ve already learned about the sales process and strengthen your selling skills. I’ll walk you step-by-step through the process of designing your own powerful and dynamic sales script that you’ll use to exponentially increase your conversion rate and your income.



Low prices are hurting your coaching business. Prospects want to get a lot of value in exchange for their money, but the problem is that low prices equal low perceived value to them. This means that no matter how great your coaching is, you’ll attract too many “price shopper” clients and continually struggle to sell your services.

In this module, you’ll learn how to stop undervaluing your coaching services, break through your money fears, and start charging premium prices. Plus, you’ll discover how to simultaneously charge what you’re worth AND attract ideal clients who are willing and happy to pay you.



As a coach, you’re only one person. You only have so many hours in the day to coach people, which can put a cap on the income you can make. But I want to show you how you can make unlimited income— and do it by working LESS.

In this module, we’ll explore how you can break free of the dollars-per-session coaching business model by creating group programs and info products. Even if you want to keep coaching one-on-one, you’ll discover how to increase your monthly income and build more flexibility into your schedule. This way, if you want to fly off to Fiji for the month, go ahead!



Most coaches waste dozens of hours per month trying to do everything manually in their businesses. Unfortunately, this isn’t an ideal long-term strategy. If you want to attain more flexibility and freedom in your business, the secret is to learn how to stop working harder and start working smarter.

In this module, you’ll fortify the sales funnel you created earlier in this program— and learn how to automate parts of it— so that you can effortlessly move prospects through your sales process to becoming paying clients. Plus, you’ll create repeatable processes and use simple online tools that will help you put the “busy work” parts of your business on autopilot.



Fears or hang-ups around money or success can stunt the growth of your business and prevent you from attaining your dream business. If you’re doing everything you should do to market and sell your coaching, but you’re mentally holding yourself back, you’ll get stuck in place.

In this module, you’ll build upon the success you’ve had in this program to set your business up for long-term success. I’ll show you how to get in alignment with the wealth and success you desire. When you do this, you can start to make a bigger impact with your business and experience true success. You’ll uncover money blocks, use your creative ideas to create cash flow, and get out of your own way so you can take your business to the next level.


This is For Committed Coaches Only

At Procoach, we don’t work with every coach. Not every coach is ready to do what it takes to leverage their business and step into a life of unlimited money and freedom. Why not? Well, because you have to move outside your comfort zone to do it. And to be honest, this takes guts.

photodune-13368369-happy-creative-team-in-office-s copyProCoach Elite is designed ONLY for serious coaches who are willing to put skin in the game.

So before you go any further, I’d like to ask…is this you?

  • Coaching is your business, not your hobby
  • You’re wildly passionate about what you do and you want to positively impact as many people as possible
  • You want more than just a few clients — you have a message that you want to spread
  • You understand the value of investing in yourself to get the results you desire
  • You’re committed to learning the skills and techniques you need to build your dream business (even if it’s outside of your comfort zone)
  • You’re ready to take control of your coaching business (and no longer let it control you)
  • You’re eager to stop hanging out with broke coaches and join a community of high-achieving coaches

If this ISN’T you, no worries. We definitely can’t force every coach to learn the marketing and sales techniques necessary to make great money. If you’re not ready to step outside your comfort zone, overcome resistance, and invest a year of your life to build your business to the level you want, that’s okay. This program simply isn’t for you.

If this IS you, then…

Let me be your business partner on this journey.

  • Let me empower you by showing you how to create your dream coaching business in a way that’s straight-forward, powerful, and (most importantly) enjoyable.

  • Let me teach you how to reach a ton of people with your message and get them excited about what you do and eager to work with you.

  • Let me help you uncover and overcome the blocks or fears that are stalling your success.

  • Let me shave years off your business-building journey by teaching you a simple and effective client attraction system that’s proven to bring in all the clients and income you desire when you use it.

At ProCoach, we’re known for our rock solid results. When you work with us, you land clients. Period.

I treat working with you like a partnership. I bring to the table what I do best— authentic marketing and sales. And you bring to the table what you do best— coaching. Together, we’ll create the thriving, money-making business that you desire. Let me prove it to you.


Get the exact tools and strategies you need to land client anytime you
want and increase your coaching income to $8000 per month

How would your business and income be different if you had an ENTIRE YEAR of help and support guiding you through the process? If you never had to “guess” whether or not you were doing the right things to get clients? If you were held accountable to do what you said you were going to do? If you were to stay motivated and take consistent action month after month in the direction of your goal?

  • If you were to work with me one-on-one to get this same information and results, it would cost you at least $20,000.
  • The done-for-you scripts, formulas, and PDFs you’ll receive are easily worth $2,000 on their own.
  • The in-depth training modules that walk you step-by-step through the process of landing client and skyrocketing your income are worth $8,000 alone — even without the bi-weekly personalized group support and office hours you’ll receive for an entire year

The more income you make, the more impact you make.

I’m offering more than $20,000 worth of support and program materials packaged into a unique 12-month training course to guide you to become the prosperous and thriving coach that you know you’re meant to be. This is an opportunity to share your gifts with the world by learning how to connect with your ideal prospects and enroll them as paying clients…over and over again.

If you’re committed to making a positive impact in the world with your coaching, then I’m committed to making this program as affordable to you as possible. Instead of investing over $20,000, I’m offering this entire 12-month program for only $1,997.

Select your preferred payment option below & click ENROLL NOW to take control of your coaching business once and for all…

Installment Option

  • Flexible payment option for you to get access to the program risk-free
  • $197 billed monthly for 12 months for a total of $2364
  • $197/month

Single Payment Option

  • Pay in full for the entire program and SAVE $367!
  • $1997




When you enroll now, you’ll also receive our
exclusive Coach Lifestyle Planner

Having a clear vision of exactly what you want to create in your life and business is the first step to attaining it. In this Bonus Module, I’ll walk you step-by-step through the process of envisioning your dream business, so that you’ll be ready to take action to achieve it before the program begins.

The Coach Lifestyle Planner includes…

Income Calculator

There are a million ways to reach your income goal as a coach. Let the ProCoach Income Calculator do the math for you. Simply plug in a few pieces of information and it instantly calculates your monthly & year income and other helpful info that will allow you to envision AND create your dream business.

Dream Business Planner 

No more struggling or playing small. Set yourself up to thrive this coming year by thinking BIG about what you want to create in your life and your business. Then take the first steps to begin magnetizing your ideal clients to you without delay.

Master Your Goals

People who have specific, written goals accomplish far more than those who don’t. In this module, you’ll discover how to easily create your own unique set of goals that align with your vision.

Marketing Tools

There are specific tools that will make running your coaching business a whole lot easier. This checklist provides you with a list of the tools you need to effectively run and automate your business.

“Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.—Joel A. Barker



Money Back Guarantee

I whole-heartedly believe in this program and ability to help you grow your coaching business and get more clients. And I’m so confident you’ll love this program that I’m offering it 100% risk-free. You’ll have 30 days from the date you enroll to test it out, and if you don’t like it, I’ll refund your investment. It’s that simple.


Frequently Asked Questions

I've tried other trainings is this one different?

ProCoach Elite is different from other marketing programs for several reasons. First, we offer personalized live support. This is not a home-study course where you’re left alone to fend for yourself. You’ll be supported by ProCoach Founder, Laurel Staples, and a community of like-minded coaches every step of the way. Second, our program material is cutting-edge. It’s derived from years of working with coaches and helping them succeed and thrive. Third, the training is specifically designed just for coaches. This is NOT a general marketing program for all types of business owners. Everything you’ll learn has been tested and proven to work for you and your coaching business.

Plus, the content and length of this program were created to become the first AND last marketing program you’ll ever need. After you graduate, you’ll officially be set up for long-term success. Not just that, but you’ll receive a lifetime access to our private Facebook group, so you’ll benefit from personalized support from us and the ProCoach community for years to come.

When are the live sessions?

The live group sessions are schedule for one Thursday a month at 12pm CST (GMT-6) and one Tuesday a month at 7pm CST (GMT-6). Those times were chosen with the intention that no matter where you live in the world, that you should be able to attend at least one of these sessions. You’ll receive a schedule with the specific dates after you enroll.

Do I have to wait a year to land clients?

No. Even though it’s a year-long program, you won’t have to wait a year to start landing clients. I’ve created the program material in a specific way to teach you how to land more clients beginning immediately (starting in Module 1) and then continuing throughout the entire year.

Are there prerequisites for enrolling in this program?

Yes. You have to be ready and able to coach people and start landing clients immediately (if you haven’t already). If you’re waiting to complete your coach training (or something like that) before you can work with clients, you’ll need to wait to enroll in this program.

I haven't landed any clients yet, will I still benefit from this program?

Yes, but keep in mind that this program is designed more for coaches who already have their businesses set up and want to experience more ease and flow with landing clients. If you haven’t landed any clients yet, you will get a lot out of this program if you’re willing to play a little catch-up, fully jump in, and start taking action quickly. 

I'm terrible with technology, will I still benefit from this program?

It depends. ProCoach Elite will teach you how to market your business online. That means you’ll be using your website, email marketing software, and other online tools to help you land clients. If you’re simply a little uncomfortable with these things right now, you’ll likely be fine because nothing you’ll be learning is overly technical or complicated. If you’re at a complete loss when it comes to the computer or internet, this program not be the best fit for you. 

How quickly can I recoup my investment?

For many coaches, if you land just 1 new client, you’ve completely covered the investment of this entire year-long program. If you land 2 clients, you’ve doubled your investment. But I’ve designed this program so that you land many, MANY more clients than that…and how to do it as quickly as possible.

Is there any continuing support after I complete the program?

Yes. You will not be left to fend for yourself after the program is completed. Included in the program investment, you’ll receive a lifetime membership to the private Facebook community where you can interact with other coaches and ask us questions anytime.

Why only $8,000 per month?

The ProCoach Elite program is designed to show you how to grow your coaching business revenue to $8,000 per month. You might be wondering why not $10k per month? Or $15k? Or more? Well, we feel that consistently making $8k per month is a sustainable income for most coaches. After that, there won’t be anything stopping you from growing your business well beyond this mark if you want to. Keep in mind that your income goal might be different and that’s totally fine. We’ll help you achieve the revenue you desire.

What if I don't like it? Is there a money-back guarantee?

Yes. I whole-heartedly believe in this program and ability to help you grow your coaching business and get more clients. And I’m so confident you’ll love this program that I’m offering it 100% risk-free. You’ll have 30 days from the date you enroll to test it out, and if you don’t like it, we’ll refund your investment. It’s that simple.


What coaches are saying about ProCoach…

“I’m a brand new coach and we’re only in the second week of training and I’ve already landed my first 3 paying clients ever!”
Michele Stans, Intuitive Coach

“I graduated coaching school about 6 months ago, but hadn’t gotten any clients. Within the very first month of training, I landed my first two clients!”
—Stacey Melton, Wellness Coach

“I’ve already landed several clients who are paying my full fee and I’m confident that my business will be operating at capacity by the end of this year.”

—Carmen Farmer, Enjoyment Coach

“I’m now on the fast track to landing clients, helping others understand the value of coaching, and making a positive impact on the world.”
—Michele Gourley, Resilience Coach

“Now I have a VERY CLEAR way to attract more clients and there is no longer any confusion.”
—Heather Ferguson, Holistic Life Coach

“I have only completed half of the first step and I have already gained 3 new clients.”
—Jean Ann Stuart, Holistic Life Coach


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