Unfortunately, there are a lot of misconceptions when it comes to marketing your business via podcasting. Because of this, I’ve brought in Jessica Rhodes, a media booking agent who specializes in podcasts. She’s worked with hundreds of podcasters and podcast guests and shares best practices for having successful podcast interviews that promote your business, add value to listeners’ lives, and make you sound great.
In This Episode:
- The truth about podcasting and what it can do for your coaching business
- Small podcasts — why they have value for coaches
- Questions you should ask podcasts hosts before being interviewed
- What you should always do before being interviewed on a podcast
- How to make sure you (and your coaching business) look good on a podcast — NOTE: This has nothing to do with actually “looking” good
- A big mistake potential guests make when approaching podcasts — this will kill your opportunity to be interviewed
- 3 things you need to know about a podcast before you ask to be interviewed on it
- How to find podcasts who would love to hear about your coaching services
- Is this stalking? No. We’re going to call it “research.”
- The exact way to pitch yourself to podcasters
- Should you send a list of potential interview questions?
- Are you being annoying when you followup with podcasters? Sometimes…
- The dirty little secret of podcasting that nobody is talking about (and you’re probably not aware of)
- How to get the best sound out of your microphone
Links To Things We Talk About:
- Interview Connections – Podcast Booking Service
- The microphone Jessica recommends for podcast interviews
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