How to Charge What You’re Worth


I lost a client once because I was charging too little for my coaching services. After our initial strategy session, the prospect told me that he’d decided to work with another coach—basically a coach who did exactly what I did, but charged a lot more.

That was a huge wake up call for me! Up until then, I was so concerned that I was charging too much, that I didn’t consider the truth—that I wasn’t charging what I was worth. And if I wanted to create the profitable and thriving coaching business I desired, I was going to have to step up my prices…and my sense of worthiness.

Sound familiar? If you’re not charging what you’re worth in your coaching business right now, you’re missing out on potential clients. Watch this video to learn how you can increase your prices and feel great about charging more money for your services.

In this video, you’ll discover:

  • 5 simple tips to help you charge what you’re worth as a coach
  • How to figure out what your services are worth to your prospects
  • #1 way to confidently communicate the value of your services to others
  • How charging too little for my coaching services caused me to lose a client

This video was originally published on the International Coaching Federation blog. Click here to view the original post.

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