If you’re an introvert, the idea of marketing your coaching business and “putting yourself out there” for the world to see can feel daunting.
Reading about marketing is one thing. You might even enjoy learning about the different marketing methods that are at your disposal. But when it comes time to implement, that’s when you clam up. Sometimes it’s because you feel overly exposed. Sometimes it’s because the marketing you “should” be doing doesn’t jive with the way you want to share your message with others.
In the coaching world, it can feel like every coach is shouting, “Hire me, hire me!” As an introvert, you want your voice to be heard, but you don’t like the idea of entering into the marketing shouting match. You wish that your ideal clients would just magically discover you, and you don’t have to worry with the rest of it.
Yet, every successful coach has to market their business in some capacity to continue to grow and land clients. With that said, you’re in full control of how you market your business. And if you’re an introvert, you can easily craft your marketing plan to fit your unique needs.
Here are a few ways to effectively market your business (without losing your sanity) when you’re an introvert:
CHOOSE YOUR MARKETING MEDIUM
There are dozens of ways to create awareness of your business—writing, blogging, networking, social media, workshops, webinars, etc.—and you only need to choose a handful of them to be successful. Of all the possible marketing techniques, which ones match up with your strengths? Which ones would you enjoy doing on a consistent basis?
For me, even though I’m a tried and true introvert, I’m not shy. In addition to writing, I don’t mind things like public speaking or shooting videos (in moderation) as a way to create awareness of my business. But I’m not a huge fan of networking, conferences or live events. Walking up to strangers and introducing myself is not how I want to spend my time. So I simply leave those activities for the extroverts to have fun with and sit down at my computer to write my next article.
Find the marketing method(s) that you’re most comfortable with that require low interaction—such as writing, podcasting, blogging, emailing, direct outreach, etc.—and stick with those.
BE AUTHENTIC, NOT PUBLIC
Many introverts are private people. We don’t always like to share what we’re doing with the rest of the world. Yet, it sometimes feels like to be “authentic” in our marketing; we have to tweet out what time we got out of bed and the color of our morning smoothie. This can lead to feeling overexposed and exhausted.
I can’t lie—to me, social media platforms like Snapchat and Instagram Stories are sadistic tools trying to disrupt the homeostasis I’ve taken so long to build as an introvert. But there are plenty of people using them to create awareness of their businesses. That works for them, but I personally don’t want my private life in the public eye.
The key is to be authentic, not public. That means you want to share a little bit about yourself and your life in your marketing material so that you appear trustworthy and approachable, but not so much that your entire private life is up for grabs on Facebook.
This might look like telling an interesting story about yourself in your email newsletter or sharing a photo or two of yourself on your business social media accounts. Doing these things builds your know-life-trust factor without leaving you feeling overexposed.
MANAGE YOUR ENERGY
Extroverts get their energy from being around other people. Introverts get their energy from being by themselves. That means, to recharge, an introvert needs to spend time alone.
When you’re marketing your business, this can be taxing on your energy level. Even if you’re working on something by yourself, the idea of “putting yourself out there” can weigh on you after a time. Because of this, be intentional about managing your energy and recharging so you don’t burn out.
If you’re working on something outside of your comfort zone (or your “introvert zone”), build in time afterwards (or even beforehand) to recharge. This will help you maintain balance as you continue to market your business.
For me, I like to go hiking during the day to get some downtime and recharge before getting back to work. But if I have a really hectic week, I’ll tack on time to read a book, take a bath and maybe even paint. Without this built-in alone time, it’s easy to fall off track and get burnout.
The truth is you don’t need to be an extrovert to be great at marketing. Keep in mind that there’s no perfect way to market your business—there’s only the way that’s perfect for you. That means it’s important to keep the marketing “shoulds” in check. When you’re feeling like you “should” do this or you “should” do that, take a step back and make sure that particular marketing “should” aligns with your introverted nature and the way you want to spread your message.
When you choose the right marketing methods for yourself and are intentional about managing your energy level, you won’t be left feeling overexposed—and marketing will become an engaging and enjoyable process.
This video was originally published on the International Coaching Federation blog. Click here to view the original post.