Category Archives for "Smart Marketing"

Turn Your Workshop Participants into Paying Clients

If you’re presenting live workshops, you should have prospects flocking to you afterwards and wanting to work with you. Okay, maybe they won’t be rushing the stage like at a rock concert, but you should at least walk away with several strategy sessions set up. But if you’re leaving the workshop empty handed, you’re doing something […]

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Why Not Having an Email List is Like Telling Prospects “I don’t want to work with you”

email marketing for coaches

The term “email marketing” has a tendency to make coaches contort their faces into expressions of dismay. And probably with good reason. It can feel like an intimidating feat to somehow grow a mailing list, create regular email promotional campaigns, and then somehow, by using your budding sales skills combined with daily mantras and a […]

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