You might not have realized when you first decided to become a coach that you ALSO were going to have to become a salesperson. Many coaches confess to me that selling doesn’t come naturally to them…and worse, many times it feels icky or inauthentic.
But when you don’t know how to effectively sell your services as a coach, you end up running into a lot of barriers to building your business and landing clients becomes a constant uphill battle.
Fortunately, there are some simply techniques that can make selling coaching a lot easier and help you properly convey the value of coaching in a way that makes your prospects eager to invest in it…
In this video, you’ll learn:
- The two magic words that will help you close more sales and land more paying clients
- How to easily connect the dots between what your prospect wants and what you do in your coaching
- What you’re really selling as a coach (hint: it’s not “coaching”)
- Helpful examples of how to convey the value of what you do in a sales conversation
This video was originally published on the International Coaching Federation blog. Click here to view the original post.