The ProCoach Academy is a 10-week program designed exclusively for coaches who want to build thriving full-time businesses. Through ProCoach’s unique step-by-step client-attraction system, you’ll learn the specific marketing, sales, and communication techniques necessary to reach more people, make more money, and massively increase your client base.

We know that you can’t thrive as a coach if you don’t have clients. You can’t make money doing work you love if no one pays you. And you can’t help people if you can’t find people to help. That’s why we’re here. We’ve distilled down the overwhelming amount of marketing & sales information available to coaches into a unique, laser-focused program. In a short amount of time, you’ll learn how to take control of your coaching business, land the clients you want, and get paid top dollar for your services WITHOUT suffering through years of painful trial and error.


ProCoach Academy

  • 12 Training Modules
  • 8 Live Group Coaching Sessions
  • 5 Expert Guest Speakers
  • Plug & play marketing templates, scripts, and formulas
  • Lifetime access to private PCA Facebook Community (for 24/7 support)
  • Lifetime Membership to PCA Live Mastermind Group (Includes monthly live calls)

ProCoach Academy PLUS

  • 12 Training Modules
  • 10 Personalized One-on-One Coaching Sessions
  • 5 Expert Guest Speakers
  • Plug & play marketing templates, scripts, and formulas
  • Lifetime access to private PCA Facebook Community (for 24/7 support)
  • Lifetime Membership to PCA Live Mastermind Group (Includes monthly live calls)


  • 12 Training Modules
  • 20 Personalized One-on-One Coaching Sessions
  • 5 Expert Guest Speakers
  • Personalized marketing scripts, templates, and formulas
  • Lifetime access to private PCA Facebook Community (for 24/7 support)
  • Lifetime Membership to PCA Live Mastermind Group (Includes monthly live calls)
  • Website Audit – we’ll show you how to turn your website into a 24/7 selling machine
  • Content Design – we’ll design your marketing material
  • Weekend getaway – spend a weekend with founder, Laurel Staples, working on your biz
  • Focus Group – organized focus group with your ideal clients


The ProCoach Academy is the only program of its kind that guarantees you get clients. That’s right. We whole-heartedly believe in this training and its ability to help you grow your coaching business and get more clients. So if for any reason you follow the steps and your client roster doesn’t increase, we’ll refund your money. It’s that simple. 


This is what coaching school didn’t teach you.

Your coaching school probably had a great program in place to teach you how to coach. Maybe they even taught you a little bit about setting up a business. Fantastic. BUT NOW WHAT? Here you are, a trained coach (and you likely paid thousands of dollars to get that way), but without the clients and income you desire. You’re overwhelmed, frustrated, and you’ve probably thought (more than once) about giving up.  That’s where we come in. Once you learn how to coach, ProCoach Academy teaches you how to get clients—now and for years to come. That’s our sole mission. Once you graduate our program, you’ll have a robust sales funnel in place that you can use over and over again to the land all the clients you want.

Can this program turn everything around for you?

YES. Yes it can. We’ve witnessed countless coaching business transformed through using the techniques we teach in ProCoach Academy. Many times, it’s just simple tweaks in selling or marketing that end up making a dramatic difference for coaches, but if you don’t know what changes to make to your business, you’ll end up spinning your wheels. To be honest, most of our students enter this program feeling skeptical that landing clients can ever be a straightforward, fun, and exciting process. BUT when they started to see results, they quickly become believers. Let us prove it to you, too!

Landing clients doesn’t have to be suck

Why does getting someone to pay you for your amazing services feel so freakin’ difficult?? Well, one reason is because you’re selling an intangible good. Compared to other businesses that are selling tangible products/services/widgets, what you’re selling as a coach is life-changing and powerful, but completely intangible. And because coaching is intangible, you have to communicate and selling your services in a *specific* way. This is where many coaches get stuck. They try to grow their businesses using the wrong marketing and selling methods, and end up hitting a brick wall. In the ProCoach Academy, we’ll teach you how to convey the value of your (intangible) services so that you can sell your services with confidence and ease.

Hope Marketing >> Magnetic Marketing

Are you currently relying on “hope marketing” to grow your business? That is, hoping clients will fall into your lap just because launched your website or got your business card printed? Yeah, we been there, but we don’t recommend it. Sure, you can try affirmations, hypnosis, trial & error, or whatever makes you feel good, but it doesn’t substitute having a solid plan for marketing and selling your services. In the ProCoach Academy, we work with you to create a personalized marketing plan so you can start to magnetize clients to you!




How do I know if ProCoach Academy is the right fit for me?

ProCoach Academy is designed for coaches who have great coaching skills, but need help easily and consistently land more paying clients. Our goal is to help you build a full-time practice in 6-12 months by implementing effective and trust-building marketing, selling, and communication techniques. ProCoach Academy is best suited for coaches who want to make a sustainable income from coaching, not those who prefer to do coaching as a hobby. Unlike other programs, this is NOT a one-size-fits-all approach. Every coaching business is unique & we work with you to discover and implement the best tactics to ensure your success.

Who is this program designed for?

ProCoach Academy is designed for all types of coaches—life coaches, health coaches, relationship coaches, marriage coaches, business coaches, and more. Additionally, some of our students have entered the program “undecided” on what type of coach they want to be and figured it out during the program. These days, there are lots of ways to make money as a coach (e.g. speaking, writing books, creating info products, etc.), but the ProCoach Academy is designed specifically for coaches who want to attract & coach clients (either one-on-one or in groups).

I’m not certified as a coach yet, should I wait to enroll?

Absolutely not. You do not need to be a certified coach to enroll in the ProCoach Academy. Some of our students are certified coaches and others are not. In fact, the best time to enroll in this program is when you first start coaching so you avoid the common business mistakes that new coaches make that prevent them from landing clients. At the same time, you DO have to be ready to work with paying clients now to get the most out of this program.

How does the enrollment process work?

Applying to the ProCoach Academy involves 3 easy steps: (1) Fill out the PCA No-Obligation online application, (2) Let us review your application (please allow up to 7 business days), and (3) We’ll set up a time to talk with you to learn more about your coaching business, answer all your questions, and make sure the ProCoach Academy is the perfect match for you. If it is, we’ll reserve your spot in the training and send you our Welcome Packet so you can get started growing your business right away.

The coaching school I attended taught some business material…what does ProCoach Academy do differently?

With all the competition that coaches face these days, knowing bits and pieces of business and marketing information isn’t going to cut it. In the ProCoach Academy, you’ll learn a proven step-by-step formula for landing great clients. We remove the overwhelm, confusion, and years of “trial and error” to help you create the thriving and profitable business you desire…one simple step at a time.

Is there any continuing support after I complete the program?

Yes! You will not be left to fend for yourself after the program is completed. We offer on-going personalized support and guidance to help you continue to grow your coaching business and have success for years to come. Included in the program fee, you’ll receive a lifetime membership to the ProCoach Mastermind Group, which includes 1 live group coaching session per month and continued access to the private Facebook community where you can interact with other coaches and ask questions anytime.